Print Platform

Men's Health Magazine

The target audience for this magazine would predominantly be aimed at men, the whole magazine revolves around this demographic and would most probably be aimed at the pyschographic group aspirers as they are orientated around body image. I think the core target audience would be the 18 - 30 year old age bracket as the younger market would be more self conscious about their body image and would also be more likely to change. Through the use of Plan B in this article, it would appeal to the younger demographic as they are more likely to be interested in him.

The article not only entertains the reader but also informs them about his routine on slimming down. In terms of the uses and gratifications theory, Men's health's main aim would be surveillance as the magazine provides the reader with information about dieting and things that would help them in their day to day lives.

It is quite a stereotypical interview, the interviewer asks a series of questions, mainly focusing on the primary subject that would interest the reader (dieting), and then Plan B replies very naturally. The questions and answers are surprisingly quite short and to the point, there's a brief introduction which promotes ill Manors, but other than that the short answers are quite conventional for interviews as readers like to read a concise paragraph about the topic that interests them. Due to this being a magazine which aims at the gratifications of surveillance, the reader would not want to read loads anyway, therefore this is concise and easy for the targeted demographic.

The headings used, (On so and so) would interest the reader as we get to know about different aspects of Plan B's diet and his lifestyle in general. It is split into small chunks, which makes it easy for the reader to keep reading without getting bored and without having to think too much about the whole interview.

This interview is quite similar to the Radio 1 interview as he mentions his lifestyle when talking to Fearne Cotton. They talk about how he was dieting and how his lifestyle has changed after ill Manors; using this to promote his film works really well as this sort of synergy is created between his lifestyle and diet and then his film promotion simultaneously.

NME

The core demographic for NME would be the youth and young adult market from around 15 - 30. The history behind NME is interesting as it was first devised as a punk rock magazine, therefore the brand loyal consumers would still be interested with this magazine. However, hip hop and rap has soon been involved within the magazine, creating a much wider audience and targeted demographic; predominantly I think in terms of psychographics, the magazine would appeal to explorers as the whole magazine revolves around individualism as these artists act as role models for young people.

I think the magazine is about entertainment but also focusing on personal identity as these young people learn from these artists as they are seen as role models. The youth feel the magazine makes it appeal to the younger demographic as they have famous celebrities, which are popular with the urban culture and the youth culture in general, which make them feel part of a group.

The use of the pull out quotes are particularly interesting here as Plan B is focused on as having a political opinion about the conservatives and David Cameron in particular. The fact that the interview is headlined, 'Plan B attacks David Cameron' already links into the youth culture as the youth would not necessarily be interested in politics and would probably not feel influenced or inspired by political matters, therefore the use of the verb 'attack' and the whole interview just having a fragment of political debate involved suits the targeted demographic and would appeal to the audience, which is similar to what Men's Health magazine do too. This interview is almost like a summary of the interview and hasn't been layed out in the same way that the previous magazine had done and in this one embedded quotes are just used; this sort of style is common for magazines that do little features of an artist.

The fact that Plan B talks about his film and the film is described most of the time would intrigue the reader as they would most likely want to watch the film as it is quite relatable for youths. I think the narrative is strong in terms of Plan B wanting to make a difference and having political views.

There is this cross promotion between the music and the film for ill Manors and the fact that he is being featured in a music magazine is particularly important as the readers would be interested in his music, so the use of promoting his film through this is a clever way of highlighting to the readers about the release of this film. This interview also contains expletives, which is very similar to the SB.TV interview and the use of his dialect there is similar to the way it has been written here; this would have been done to capture the essence of Plan B himself.

The Guardian 

The typical Guardian reader would be quite young and affluent. According the the Guardian newspaper themselves, they believe that their core readership consists of "urban consumers with a keen sense of adventure when it comes to trying new products and experiences." It is explicit to then see that the link between this and the definition of an explorer is almost exact, therefore the pyschographic group that majority of The Guardian's readership would belong to, would be explorers. It is also a left wing broadsheet newspaper, therefore would focus on socialist ideologies rather than conservative. 

The interview not only entertains the reader, but it also informs them about Plan B's life and the difficulties he faced when he was growing up. This allows the reader to identify with Plan B and feel some sort of emotional connection with him, creating personal relationships. This style of interview would interest a Guardian reader as they would be interested in his lifestyle as well as his film and would want to know, or 'explore' more about Ben Drew as well as Plan B. 

Very similar to the NME interview, this one is layed out like an article that involves embedded quotes instead of the clear cut question and answer format that was present within the Men's Health magazine. The use of the longer paragraphs is common for a newspaper in general and this would be common for the consumer, when reading a print of this kind. We get a sense of Plan B's history and childhood in this interview and it is something that we would expect from a newspaper as we would expect these sorts of journalists to be more in depth rather than as casual as the previous two. 

I think the narrative of Plan B is what keeps the reader intrigued as he as an individual is so complex and intricate that there is so much to explore with him. The fact that every paragraph tells a different story of his life helps the reader understand Plan B as Ben Drew rather than an artist and a director. The fact that he uses this as a tool to promote his film is a clear promotional technique which causes the reader to sympathise with him, understand him, and therefore want to watch his film. 

As already explained, I think the use of this sympathetic piece would cause readers to watch the film and listen to his music because he explains why he did what he did and why he wanted to do it and we can understand that he is passionate and dedicated. This technique would therefore help to cross promote both his album and his film. 

Daily Mail 

The Daily Mail is a tabloid newspaper, which is targeted mainly at the middle class demographic. The readers would predominantly be conservative as it is a right wing newspaper. In terms of psychographics, I think the core group that would read this newspaper would be succeeders as they seek control and are more conservative rather than socialist. 

This article is on the opposite end of the spectrum compared to the other articles and I think it is there to mock the film and entertain the conservative reader to take a negative view on the film. This would be expected due to Plan B disliking the conservative party, therefore a conservative newspaper would most obviously write a bad review of the film. This article would almost create moral panic within the readership as the readers would believe that this is something that could cause more riots as he is protesting against the government. In terms of the uses and gratification theory, the newspaper aims to provide information, so surveillance. 

The use of the derogatory terminology is quite conventional for negative reviews and the use of the puns and satire make the whole article seem more sarcastic and irrelevant as an artistic film. This is particularly interesting also as the reviews within the article reveal that their own readership dislike the review and actually most do not agree with this opinion. 

The conservative reader would be interested in the mockery presented throughout the article; there is not one sentence which portrays one positive opinion on the film or on any of the characters presented as they do not highlight any of the emotional connections or sympathy that we are supposed to feel, instead they use derogatory words to describe the characters.

The fact that this article was so negative would perhaps influence and downgrade the film, however the trailer of the film has been embedded within the actual article, which is again very interesting as the reader can then gain their own opinion about what they actually think of the 2 minutes presented. I think even though this is bad publicity, it is still publicity for Plan B, as the conservative reader may want to see how bad it is for themselves or feel more intrigued to want to know what makes it so bad, which could therefore even publicise the film more so.