ill Manors: Broadcast

DVD Extras

Plan B's Intentions

Plan B's intentions were to explain why certain things happen. He wanted to "challenge the misunderstandings of youth." Plan B wanted to make normal people understand that there's a reason behind why people start selling drugs or shoot someone and that it's not pure evil but there are underlying issues that people don't understand; Plan B wanted to make them understand through this film.

The Production Process

Plan B initially wrote a 20 page script for a short film that he intended on making, however was told to cut this down to 5 pages as they only had 1 night to film. He then realised that he could make this into a music video which told a story, so then made 'Business Woman,' with Ed Skrein. It was extremely low budget and there wasn't even a backing track instead a beat boxer. Plan B then realised to make his film successful he could make a longer version of what he had been doing, so decided to make ill Manors on a mico budget of £80,000 and got very little funding from Film London. He chose real life youths who had come from a troubled background because he wanted to achieve realism.

The Target Audience

The film was not only aimed at youths but at everyone and especially the people that were not at the riots and do actually believe the stereotypes of the youths. Plan B's aim was to subvert the stereotypes that people had of the youths and he wanted to change their ideologies and alter them and also make people understand that there are reasons behind everything. So predominantly, although the film would appeal to young adults and the youth demographic, it is aimed at those people who are not from that background to provide an explanation.

The Success

Plan B wanted the audience to feel something for the characters and to identify with them and understand them as characters. The cinematographer, in the documentary, said that the film aims to show that there is "hope out of hopeless situations." The film achieves this message and shows that there are reasons behind everything that we do and I think Plan B successfully showed this through his film.

Broadcast/Online 

SB.TV 

SB.TV is a multi-faceted company, which was founded by Jamal Edwards, who is a young person and the whole YouTube channel is run by young people. The aim of the company is to spotlight upcoming talents such as rap and grime artists.

Audience Appeal

The channel is targeted at the youth demographic and therefore the use of the explicit language and the colloquial language will appeal to the audience as they will understand and want to watch it. The camera follows Sean Sagar as he goes to interview Plan B, acting as if he cannot be there and it isn't planned, which adds humour as he is very relaxed and natural; it would therefore make the targeted demographic feel at ease when watching the video and therefore relate to the clip as they speak in the same dialect and can understand their 'banter.'

Plan B Representation 

Plan B is represented as a hard working, 'normal,' genuine man. He is very natural and he doesn't have a front on him, he just acts naturally, almost like he is just talking to his friend rather than someone interviewing him. His dialect is similar to the interviewer's and would again suit the targeted demographic. Plan B is seen as a motivated man, someone who is determined and passionate about his work and we can tell this from the fact that he's hardly been sleeping and he's just been putting in all his effort into his work, revealing his complete dedication for ill Manors.

Television 

The Jonathan Ross Show 

The Jonathan Ross Show is a chat show, which airs at prime time and is a very mainstream programme, broadcasting on ITV. It is hosted by Jonathan Ross himself. There has been a lot of controversy about Jonathan Ross and also Russell Brand as they phoned Andrew Sachs, claiming that Brand had had sex with his granddaughter. The BBC cleared these offensive messages for broadcast, however Sachs complained about this and both Jonathan Ross and Russell Brand were suspended from the BBC.

Target Audience

The target audience for The Jonathan Ross Show is clearly mainstreamers as the show airs at prime time. It would be predominantly aimed at the more mature audience member, presumably middle aged and working class, due to it being a chat show. Plan B adapts himself accordingly to suit this target audience as his use of colloquialisms are much more limited and he takes his time to think about what he's saying before he says it, almost like he needs to be conscious of his words. I also think that because Plan B was being interviewed on this prime time show, I think the target audience for this particular episode may have broadened to the younger demographic and especially his fan base as they would want to hear what he has to say.

Audience Appeal

The idea of the uses and gratifications theory applies here, as chat shows and talk shows relate to diversion and personal identity. The audience would want to escape from reality and just listen to another person's life for entertainment purposes; they would also think of these certain celebrities as role models and may learn new things from these people. Jonathan Ross also interviews a variety of different celebrities, from singers to actors, and the fact that they're all quite different and have different experiences appeals to the audience.

Plan B Representation 

He is represented as quite a serious man here, he doesn't interact with Jonathan Ross personally and doesn't really try to create this funny relationship dissimilar to SB.TV's interview and I think the reason for this is that the predominant target audience would not necessarily be aware of Plan B's work and therefore he may want to be perceived as an intellectual with a passion rather than another young rapper trying to make a difference. He speaks passionately about how the government are not doing anything to change the media's manipulation of young people and he speaks from his heart, showing complete passion within what he does. He takes his time to string his sentences together and come across as a dedicated individual.

Radio 

BBC Radio 1

It aired first on the 30th September in 1967 and was very popular during the 1970's. The target audience for the radio station then peaked as the audience disliked the fact that the airtime was shared with Radio 2. In the first 3 months of this year the radio station had an average of 9.7 million listeners a week, however now it has the lowest audience listening ever. The average listener is middle aged yet Nick Grimshaw's aim was to attract the younger demographic, however this is still not working.

The Target Audience

As already mentioned, the target audience now is the younger demographic, however the average listener is aged 32, according to a Daily Mail article. There was a YouTube channel launched in order to attract the 15-29 year old age bracket, however this was not successful as the station boss has confirmed that the average listener is still middle aged.

ill Manors Promotion 

Plan B promotes the struggle for shooting ill Manors and how he did not have the budget to film ill Manors and how hard it was to get it off the ground. He talks about his dedication and how he is so passionate to tell the story he wanted to tell. He talks about how he needed to "trust people" and how he only really had "one opportunity to pull it off." He says that it's an "art form he loves." Simply, by Plan B being on Radio 1, he has promoted the film and soundtrack to the mainstream audience and to a wide audience listening base.

Plan B Representation

He has again been represented as a dedicated character who has been hard at work. He talks passionately about the young people and how he wanted them to be part of the Olympics. He also ends the interview by saying "no rest for the wicked" and therefore this conveys his hard working attitude to work hard. In all 3 media platforms he has been presented as such a passionate man, who wants to clearly make a change. Fearne Cotton acts very naturally whilst interviewing Plan B and tries to talk in a dialect that is both suited to the listeners and Plan B, and he reacts to this positively and speaks quite naturally, without as many colloquialisms as in SB.TV but still acting quite genuine within his approach.