A Field In England

The unique distribution strategy makes the film a high risk in terms of it's revenue and the income that it gets. The magazine addresses the issues of releasing a film in the cinema, on DVD, TV and VoD simultaneously and also addresses the advantages of doing this, compared to the conventional staggered release which is more effective in terms of getting a higher revenue. The release generated a lot of media interest. People believe that releasing the film in this particular way is right for the arthouse movie, which targets a niche market. Piracy is an issue with a staggered release and therefore for a niche market having a simultaneous release will help an audience as they will not fear that the film will be gone after a week of being streamed in the cinema.

1. A Field In England released in cinemas, on DVD/Blu-ray, TV and on demand all on the same date. This simultaneous release is unconventional as the usual release would be staggered in order to create the maximum income. However, due to the nature of the film, the director, Ben Wheatley, believed that this simultaneous release would be best for the market.

2. The advantages of releasing the film across all platforms on the same day is that it "might help it be around longer in cinemas, and let people come to it without that panic of being around for one wee before it's gone." Also due to piracy, a film gets leaked online within a matter of days after its theatrical release, therefore this staggered release approach may cause less hype about the film as many individuals are able to stream the content for free illegally. Also due to the film being arthouse and targets a very niche market - the core demographic being ABC1 or even AB audiences - these cinema goers would most probably spend the money watching the film in the cinema to get the full experience of the film as they have money to spend and are of a middle class demographic, therefore would be interested in going to the cinema.

3. The disadvantages however is that it is a massive risk as many people may simply download the film for a substantial amount less than going to watch it in the cinema. This would make it financially unsuccessful as there will be no cinema goers. Another disadvantage is that people may just not want to watch the film, it's arthouse it hasn't been hyped through a theatrical release and not many people would be interested primarily; which is a risk with almost every film, however because it is an arthouse film it suffers a bigger risk of being disliked and therefore unsuccessful in terms of views and profit. 

4. A Field In England would be targeted at quite a niche market; predominantly quite a middle-class ABC1 demographic. In terms of age, I also think it would be aimed at an elder, more mature audience due to the setting of the 17th century and the use of the black and white filming. However, I also think it has potential to appeal to a younger market due to the content of the film being drugs and the issue of psychedelia. This may therefore appeal to a wider audience, yet due to the artistic film making, may be something that the younger market may not necessarily feel comfortable with watching due to Ben Wheatley's unorthodox approach to film making. In terms of psychographics, I think the film would be aimed at explorers, however I believe that explorers are younger and more experimental so the younger market explorer demographic may be interested in the film and the succeeders as they have money and status so would be interested in quite a different and high status cinema like an arthouse one, dissimilar to a mainstream multiplex such as vue.

5. I do not think loads of film will be released like this as it is a high risk that a distributor would take. Due to the nature of the film being arthouse, this is already a risk in itself as the core target market is very niche, therefore this simultaneous release somewhat would be a good thing as a wider audience that may not necessarily want to watch the film, may just watch it due to it being on demand or on the TV. I think this approach may be more popular for arthouse films, however for high-budget Hollywood blockbusters, this would not be the smartest idea due to the amount of hype the film would get and the amount of profit they would get through a staggered release. I do think this staggered release will start to fill a closer gap due to piracy.

ill Manors e-Media: Website Analysis

The ill Manors brand is clearly themed on the website. The use of the urban colours and the gritty feel it has relates to the genre of the film and the brand as a whole is quite raw and gritty. The 'logo' itself for ill Manors is consistent and appears across many media platforms, which helps the audience recognise the brand. Also the use of Ben Drew being iconic as the director, is part of the brand and appears as the USP of the brand and the most iconic part of the film.

The use of the words 'buy now' are seen a numerous amount of times, which would encourage an audience to buy the film or the soundtrack. It is clear and noticeable to see that the product is available on DVD, blu-ray and on-demand, which makes the audience aware that they are able to buy ill Manors. The use of 'ill Manors buy now' written in graffiti makes it appeal to the core demographic and relates to the theme and genre of the film due to the rebellious connotations related to graffiti. It is also very subtle as we are not being forced to buy the film but it looks more as a visual aspect of the website rather than a promotional technique. The hashtag #illmanors is again very subtly shown but in a visually stunning way as it is almost embossed into the brick wall. The use of this hashtag will appeal to the audience as they will interact with them through twitter, through the hashtag. The use of the links on the left hand side of the website also helps an audience member to interact with the brand and buy products, through the use of the links.

Immediately, Plan B's tweets are shown and highlighted on the top left of the website, which is the first place an audience member would look. This highlights the social interactivity an audience member can have as they are able to keep updated with Plan B's tweets and also interact with it by retweeting, liking or replying. The site also uses hashtags to add to the design and to Twitter. The use of the countless number of tweets presented in a box format, almost randomly, adds to the whole visual design of the website as it looks almost like a forum itself. In terms of aesthetics it looks appealing as it is all quite random yet still within boxes so quite neat simultaneously.

The statement on ill Manors relates to Plan B's TEDx lecture as when he was passionately speaking about ill Manors the film, he mentioned the reasons behind creating the song ill Manors and this is exactly what is written on his website. To some extent I do agree with his claim that he 'wont justify the riots' as I think that it is not his duty to justify the matter. However, due to the fact that he is speaking so publicly about the issue I think that it some aspects he should be able to justify himself.

In today's generation I think the easiest and most accessible means of interactivity is social media. I think that due to the accessibility of downloading applications and being able to quickly interact with things through a smartphone makes it a much more up to date and current thing. The good thing about social media is that people can be exposed to the promotions easier, through advertisements and through retweets and word of mouth. It is a much simpler way to promote a film as the website cannot be found through the internet as simply, whereas a wider audience will be exposed to the website and to the film through social networking platforms, such as twitter and facebook.

ill Manors: e-Media Social Media

ill Manors Facebook Page 

29,885 likes 
The header is clear and promotes ill Manors' DVD. The prominent and most used/recognised poster has been used as the header and we can clearly see Riz Ahmed as the central protagonist of the film. It clearly says 'OWN IT NOW ON BLU-RAY, DVD DOWNLOAD AND ON DEMAND.' The use of the capital letters and how this is the first thing a user would see makes it iconic and impressionable. Also, the main icon for the Facebook page is simply a black and white logo, which makes it easy to understand and know what it is. The fact that it says 'ill Manors a Ben Drew film' in the icon exaggerates the USP of the film. The fact that Plan B is the director is highlighted and would therefore create further hype about the film.

The use of the prize element would appeal to the younger and youth demographic as they have the thriving urge to win things as young people are stereotypically very competitive and have an ambitious drive. The use of having the opportunity to win something would appeal primarily to the psychographic group strugglers as they try to find hope. I think posts like these are particularly appealing for the ill Manors younger demographic as they simply want to feel as though they have won something.

 This is a great opportunity which would appeal to several young people and gives them the chance to do something that they never thought they could do. It really emphasises Plan B's campaign and what he aims to do as he really helps to provide young people with opportunities. This also creates synergy as the BFI would promote this event and also this ill Manors page is also doing the same thing; this would create further exposure about the event to more young people. 

 This post is again similar to the first as it is a competition post. However in this case, the winner would win signed merchandise and blu-ray copies of the DVD, which would entice an elder audience as they may value the signed merchandise as well as the better quality DVD. The use of these competition posts again entices an audience into becoming part of this ill Manors trend and becoming part of the whole campaign.

This question sparks a debate on Facebook and as seen through the first comment, people are voicing their own opinions and debating within Facebook. The use of posing a direct question and asking these users what they think causes a great hype an a great amount of user generated content as the younger demographic love to voice their opinions on subject matters. The fact that this quite a serious question, one that sparks a debate within Plan B itself, creates controversy but also a positive representation of the artist as a protest rapper. It would almost make the audience feel as though they are listening to meaning and not just simple fruitless rap.

This post is a shared post from Plan B's individual Facebook page. The use of intertwining and weaving Plan B in and out of the ill Manors Facebook page is very important as film lovers would therefore be able to click the link to be exposed to his music as well as the film content. This would appeal to the youth demographic as they would want to listen to Plan B's soundtrack and watch the music videos too, so this allows the audience to keep updated with Plan B also.





iTunes 
Through the Facebook page there is a link to the soundtrack through an iTunes link. This gives the audience an opportunity and an easy way to listen and essentially buy the soundtrack without being forced into buying anything. The fact that a user can easily download the soundtrack makes it efficient and creates synergy as these two platforms are connected.

Print - NME
The use of the screenshot of the cover of NME's magazine creates synergy between the print platform and the e-media platform as the targeted demographic may then be interested in wanting to read the article focusing on ill Manors and this would therefore promote NME as a magazine and the article about the film and soundtrack within.

YouTube
The most prominent use of synergy is through YouTube as the film trailer is linked and also all of Plan B's music videos. The use of this mainstream site would help the audience to quickly identify the link and find security within clicking on the link to watch further videos and suggestions.

As already mentioned there are several opportunities on the Facebook page to win prizes and these opportunities would appeal to the targeted demographic due to their thriving ambition to succeed and be very competitive. It would primarily be interacted with by the psychographic group strugglers as they may want to find some sort of hope within this competition and thrive to win something. This audience interaction would cause more people to be part of the hype and be involved within the ill Manors trend.
The use of the questions again create audience interactivity and would encourage more voices to be heard and more debates to be made. The use of these comments would also create different opinions for other people, some being positive and others being negative, on a whole being a very positive movement as the audience that would be interested in keeping up to date with such as site would stereotypically like the content.

 The page cross promotes the film through IMDB and Amazon as they encourage users to rate the film on these sites. The fact that these are well known and acclaimed institutions would make the audience feel comfortable with rating on these sites and feel part of the whole ill Manors franchise as they are able to voice their say and rate the film themselves.

The use of the simple links here make it easy for the audience to quickly click on a direct link to buy the DVD or blu-ray copy or even the soundtrack on iTunes. The use of this cross promotion helps to increase sales and helps to create awareness about the franchise. The audience are able to own their own ill Manors copy and soundtrack album through other websites, which encourages them to click these links through Facebook.




The use of synergy here promotes the iTunes Festival through Facebook. The core demographic would stereotypically be interested in music festivals and concerts as it something that generally creates a lot of hype, therefore the use of the page promoting the iTunes Festival and the fact that Plan B is going to be there promotes the institution of the festival as well as Plan B's soundtrack.

In May the institution released a lot more content and posted and shared the trailer a countless number of times through Facebook. The advanatage of reposting something a number of times causes a user to eventually click on it and be more interested as they care continuously seeing the same thing. The use of photographs and little shots from the film help tease the audience and show them a visual of the actors and the characters. There are also photographs of Nick Sagar topless, which would interest the female audience and therefore shows the gender balance that Plan B aimed to possess within the film. The fact that there are Facebook promotional offers available and many tickets and free exclusive offers limited to Facebook makes the whole page seem all the more exclusive and more interesting as the audience would want to be one of the first people to watch ill Manors. 

ill Manors Twitter Feed 

The use of the ill Manors logo is presented clearly as the Twitter icon, which would allow an audience to recognise the brand and the film itself. The icon almost seems like the cropped part from the main film poster with Riz Ahmed. The use of the iconography of the gun would again help the audience identify the brand of the film and the genre as being urban. Through the profile, we can see that there are links to buying the DVD and other merchandise, which helps to promote the brand. There are also a numerous number of tweets all relating to the brand and helping promote either; the release of the film early on when the twitter feed emerged; or promoting the selling of the film as a DVD or blu-ray copy. 

#iLLManors 

#PlayingWithFire

#TAGLONDON

#HMVSigning

#JonathanRossShow

Ed Sheeran tweeted about how good the film was and how he recommends everyone to see it. Ed Sheeran is an artist who emerged from the bottom, similar to Plan B and also has a similar upbringing, which would appeal to the audience as they would understand this and feel as though Ed Sheeran's opinion matters. 

TOPMAN is also retweeted by the ill Manors twitter page. This would appeal especially to the male demographic as they are quite a mainstream brand, which a young urban male would stereotypically be appealed by their clothes. They are also noticeable as a big brand name as we are all aware of topman and therefore would be interested in their review. Also, the fact that topman are interested in ill Manors and Ben Drew reinforces the 60:40 gender split as the core target audience would be males. 

Ed Skrein has also been retweeted, which is very understandable as he is one of the main actors in the film. He promotes the film through his own twitter feed, which would appeal to the ill Manors audience as they would be interested in the characters and actors of the film but also because Ed Skrein is a rapper and he may interest a substantial amount of young people too. 

They have used pictures of the red carpet and the actors on the red carpet to promote the event and the release of the film. They also have a picture of a critics review in a newspaper to show that they have good reviews in newspapers as well as magazines. There is also an Amazon review, which is titled 'Shakespeare is dead: long live Ben Drew,' highlighting the success of his reviews. There are also pictures of the release date of when the film is out on DVD and also HMV signing photographs. 

The use of the image would help the audience to identify and visualise the Tag London campaign and also understand it as a whole. The use of the retweets direct from the Tag London twitter feed also would prompt users to click on their profile and understand more about the campaign itself. The core audience would be interested and appealed by this due to the picture showing the hologram graffiti, which would appeal to the younger demographic. 

This retweet of Plan B helps to promote the film as for one, Plan B is being promoted as a brand through his promotion on his own twitter feed and also the use of the poster of all the characters. The use of the striking picture would be easily seen by users on twitter and would therefore appeal to an audience as they would notice the tweet easier. Also the use of the capital letters 'in cinemas everywhere' helps the audience to identify that it is easy to access the film in any cinema.

The use of the star ratings to promote the film is a technique that would make an audience feel more comfortable to watch the film as they have been given good reviews and great star ratings. The fact that The Financial Times gave the film a 5 star rating would also promote the film positively and help sales and promotion.


The technique of winning tickets and promotional offers, promotes the film as more people would want to go and see the film and be part of the promotional offer as they would want to win the prize. This would help promote the film as more people are also likely to retweet this, which is true as seen in the screenshot as they have the most retweets out of any tweet on the twitter feed.


The use of the picture again makes it easier for the audience to identify the tweet and want to rewteet it too. The link to facebook creates synergy as there is cross promotion between the different social networking platforms. The fact that there is also a link to the pre-order also creates synergy as users are able to pre order the DVD and this promotes the release. 




The words 'limited edition' would intrigue the audience as it appears rare and unique, this would help promote the film. The link to Amazon also shows synergy as there is a cross promotion between Amazon and twitter.

The link to facebook again creates synergy and also the fact that there is something for a user to 'check out' makes them intrigued and interested as they would be intrigued to find out what it is about. Also the use of the hashtag would help to get the promotion of the film trending, which would make a wider audience notice it.


ill Manors Instagram Page 

There is no actual ill Manors instagram page, therefore the use of user generated content helps to promote the film.
It has encouraged the fan base to post pictures of the film and most recognisable, film posters. There are also around 7000 posts with the hashtag #illmanors, therefore shows that the fan base is wide and that many fans are promoting the brand itself through instagram.

This is an effective post that creates synergy between the film and the soundtrack. The use of the screenshot of someone listening to the song helps their followers understand Plan B as an artist and promotes his music to a wider and diverse audience.

The image still from the film helps to promote the film as the audience would get a chance to get to know the characters or want to know the characters. The use of this image also has a lot of iconography, which would help an audience understand the genre as the stereotypes of gang violence are clearly identifiable through the black youths, the caps and the chains.

The album cover also promotes the soundtrack to an audience and would also create synergy as people would understand that there is also an ill Manors film, alongside the soundtrack. The logo is clear here and the brand is clearly identifiable, which help promote the film.



The hashtag #illmanors is consistently used through all social media platforms. The use of this simple hashtag helps to identify the film. It is important to have a consistent hashtag and one that is recognisable in order to make it easy for audiences to find other user generated content or other information about the film.

The use of the ill Manors film being shown on BBC two creates synergy between the BBC channel as the TV channel would cross promote the film as it can be streamed through the on-demand channel. This would help the film as it is accessible to a wider audience and can be exposed through the channel.

The album cover and the CD would help promote the film and promotes both the soundtrack and the film as more of an audience and fan base would listen to the CD and therefore want to understand the story through the visual aspect of the film.



There is synergy between this picture and the music video as it is image still from the ill Manors music video. This promotes the film through the soundtrack and specifically the song ill Manors.






YouTube - planbuk Channel 

The header of the YouTube channel clearly represents ill Manors as a brand through the music and has many logos from iTunes, Atlantic Records and star reviews too. The use of the music videos helps to promote the soundtrack of ill Manors and would increase the fan base as music lovers would be interested in listening and watching the music videos.


There is cross promotion between the soundtrack and the links to the trailer for ill Manors. This creates synergy as the music fan base would then be exposed to the ill Manors film and want to watch the film through the soundtrack. There is also a video of the Radio 1 Xtra interview, which creates synergy between Radio 1 and YouTube and the film itself as they are all promoting each other.

There are links to twitter, soundcloud, facebook and iTunes. The fact that there are links to social networking sites helps to promote the film through Ben Drew, the director. The link to iTunes and SoundCloud helps to promote the soundtrack of the film. These social networking platforms create synergy with the YouTube channel as there is cross promotion between all these sites.

ill Manors E-Media - Tag London Campaign

ill Manors Tag London Campaign

The Tag London Campaign was a twitter campaign that prompted fans to tweet the hashtag #ILLMANORS and voice their own opinions on the current climate in the UK. 300 of the tweets that were published by fans and users, were recreated by graffiti artists, projected on large landmarks within London, photographed and retweeted. When fans tweeted the hashtag, they were able to receive a free link to SoundCloud for the album. The campaign was in partnership with a creative digital media company Powster. These results were then published on the Plan B website, in order for users to keep up to date and aware of what's happening within the campaign.

How does the campaign help promote the film?

The campaign helps to create awareness and increase exposure in terms of who see's the content. Due to the content being projected within London, passers by and the general public will be exposed to the campaign and ultimately be part of it. Consumers will be interested and intrigued by the campaign as it is so unique and different; it would catch the attention of several individuals as it is striking and can  be easily spotted from a distance. This would therefore promote the film as consumers will ask questions and want to know what is happening within this campaign as it is so unique. It is also noticeable, which makes more people stop and stare and want to know more, therefore helps to promote both the soundtrack and the film simultaneously.

Synergy

There is synergy between the tag London campaign and through the partnered company Powster as the creative digital company would help promote Plan B through their institution. Atlantic Records also promoted the album through devising a partnered live stream with LoveLive, which was used to host the album launch party on YouTube and create awareness through different institutions. The use of being in a partnership with another company, creates wider exposure as the fan bases and the demographics that would be aware of the institution may not necessarily be aware of Plan B, which would provide his album and his film with a bigger audience and awareness.

User Generated Content

Through social networking platforms such as Facebook, Twitter and Instagram, users are able to generate their own content and voice their own opinions. The purpose of this is very advantageous as users are able to voice positive opinions about the film and/or the soundtrack and therefore share their opinions with other people. The disadvantage however, is that a negative comment can alter the opinions of others as they may also be discouraged by this opinion. The use of opinion leaders also helps to encourage exposure of the film as celebrities and close acquaintances of Plan B can help to create hype about the film, which will increase the likeability of wanting to see the film.

Tweets

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

This tweet would appeal to a more urban youth demographic and more specifically an audience that listen to Plan B's music as this is a song lyric from 'Lost My Way.' It is a song which is part of the ill Manors album so this in itself can help promote the song as other users will want to know where this lyric has come from and want to listen to the song as they may be able to relate to the lyric or want to understand it further. This also links to the TEDx lecture as the truth is being told through Plan B and he also makes the audience aware of his opinion through the use of his artform, rapping. 

SOUNDS LIKE THE TRUTH #ILLMANORS

Again this tweet would probably have been generated by an urban youth and would again appeal to the same demographic as they would believe in ill Manors and relate to it. This also gives us the impression that people believe in it and believe that it is the truth, which relates to everything Plan B is focusing on - the harsh reality of the underclass and situations. 

AND BY THAT I MEAN, IF YOU WANT SOMETHING TO CHANGE YOU HAVE TO START WITH THE MORAL HIGH GROUND AND NEVER GIVE IN. #ILLMANORS

Simply by the way that this tweet has been grammatically written, I think it would appeal to the urban middle class audience, ones similar to the TEDx audience. It is a tweet that would be understood and praised by people as it sounds sophisticated and serious, therefore I think it is a tweet that may have even been written by an opinion leader. 

#ILLMANORS INCLUSION NOT EXCLUSION.

This short tweet is also a tweet that would probably be most praised by the urban middle class demographic due to the vocabulary. It is a very short tweet which gets the message across in the most simplest way, it also has a ring to it, which makes it seem almost like a rap lyric and like a chant. It also sounds similar to something Plan B himself would say as he chants, within his rap music. 

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

This tweet would appeal to the urban youth demographic due to the use of the hashtag 'itsdeep.' The colloquial language and the use of the hashtag simultaneously is quite urban in itself. The rhetorical questions would get users thinking and would actually feel part of this interactivity as they feel part of a group. This is similar to the music video and the lyrics of Plan B as he asks many rhetorical questions such as 'who closed down the community centre?' and 'what will I do now till September?' These questions within the ill Manors rap song promote his soundtrack as they are very similar techniques to engage and get an audience interacted. 

BFI Notes

Arthouse cinema- Small independent cinemas 

Multiplex- Blockbuster and mainstream entertainment 

Crossover- nominations and award related films (prestige) 

Film Analysis 

‘Franchise’: Kingsman: The Secret Service – Mix of arthouse, mainstream and prestige

A UK audience would like the entertainment and elite it has throughout the movie.

A US/international audience would like the patriotic representation and the adrenaline rush, thestereotypical shots, the violence, social realism and the plot.

'Heritage': A Royal Night Out – is nostalgic ‘rose tinted’  - prestige

Heritage focuses on: UK film used tourist marketing strategy (for foreign audiences)

Relationship with the past is not questioned or criticised.

A UK audience would like the history and meritocracy which is presented.

A US/international audience would like the information and knowledge provided the class difference as it is only presented in the UK which will reinforce the dominant stereotype and also the knowing and interests in the monarch.

‘Social Realism’: The Selfish Giant: an arthouse filmSocial realism focuses on: Working or 'underclass' characters, Dark side of human behaviour, Seen to be the opposite of heritage cinema, Challenges audiences comfort zones- harsh reality of modern Britain A UK audience would like how an alternative stereotype of a teenager lives in the UK, the relation with the theme, the emotional intensity provided.A US/international audience would like how social class is presented and how lower/working class children live and work.

Horror: The Woman in Black: multiplex/arthouse

Horror focuses on: The offered costume dramas, tradition of gothic theme and the US horror had stricter censorship towards this genre of film (preferred family films) 

A UK audience would like Daniel Radcliff as protagonist as he is well known from the Harry Potter franchise which is successful globally, it is based and set in England, and it follows inspiration from a British book/novel, a traditional British feel for horror, and links to Edwardian period based clothing

A US/international audience would like how it is a popular novel and stage performance 

'Urban Fairy-tale' Rom-Com: One Day: an arthouse filmRom-Com focuses on: romantic Comedy, typical love story (based), set in contemporary London - Lots of tourist landmarks; Middle class neighbourhoods  and the vision of urban life.A UK audience would like the location/setting and the British landmarks to feel proud of something. A US/international audience would like the sexual reference/theme, the comedy and the couple drama which is presented.

Print Platform: Branding

The use of the reviews and star ratings are not entirely typical for a DVD cover, which makes this cover subvert the stereotype for covers. The title is clearly in the centre of the cover and the use of the iconography makes it clear to understand the genre of the film. The pull out quote at the bottom is interesting as this is also quite unusual however I think the reason for this being there would be due to the film being quite different, in terms of content and context as it involves the political ideologies of Plan B and the harsh reality of the subject matter. The protagonist is also central in the cover and due to him being well known, it helps to identify the film and also the genre of the film, through the iconography of the weapon and the costume. The use of the mise-en-scene also helps to understand the genre of the film as the block dawning over the protagonist creates the sort of impression that the estate is towering over them and they're trapped within this society and cannot get out of their stereotypes and labels. Also this is reinforced by the fact that the protagonist is almost holding the title in his arms, and if the title metaphorically represents the tower block and the estate, it may show how he is trying to take a hold on his society and trying to overcome these negative stereotypes but due to the tower blocks dawning over him, it is not possible to do so. 

The font is continuous across all media platforms, which highlights ill Manors as a brand. The way that it has been centred and has this quite 'block-ish' format, reinforces the idea of the council estate or the council 'block,' which makes the brand of ill Manors easily recognisable due to this particular format. Also the use of Plan B as a brand is clearly noticable and this is the USP of the film, the thing that makes it different from all other British urban drama films. The point of making this part so explicit sells the film in itself as a brand. Also, the main protagonist Riz Ahmed, is clearly featured on the front of this cover, which makes it clear to the audience that he is featured and can automatically link him to the genre due to the iconography presented. 

The use of synergy is clear as there is a cross promotion between the DVD and soundtrack as there would be information about the soundtrack on the back of the cover, which therefore creates synergy between the two. Also, the DVD release date would have been revealed through a broadcast platform, which would have helped promote the release of the DVD  so more of a broadened audience would hear about it and know about it; creating more exposure.

I think this print would be on a billboard or a cinema poster. The typical conventions of these are present as you would not expect paragraphs of writing; simply the title, tag line and release date. The use of having such a minimal amount of writing makes it explicit to the audience about what the film is and when it is releasing. The use of the bright eye catching yellow makes it easy to recognise, therefore I would expect this to be a billboard poster as when drivers are driving past they are more likely to stop and look. The use of the minimal amount of writing also makes it easy to not distract a driver as they can easily identify that the film is named ill Manors and releasing on June 6th. The striking image is also very eye catching and the use of the colour scheme yellow and black is quite urban appearing as it seems quite raw and urban, through the sort of silhouette design.

The use of the 'ill' being written in the same format and same font as the other print designs makes it easily identifiable as a brand. The tag line of course is something that would be consistent throughout all print platforms, therefore makes it an easily recognisable tag line to link to the film. Again, the protagonist Riz Ahmed is presented, which again links directly to the film. The interesting thing about this billboard poster is that there is no direct link to Plan B himself, which is interesting but it is also expected as there would be further writing on the poster, which is not necessary on a billboard poster. 

Riz Ahmed creates the synergy within himself as he appears throughout the print platforms, which makes it easily identifiable to recognise ill Manors; also due to the same costume being worn in all posters, which makes it again recognisable. The cinema release date would again have been broadcasted and Plan B broadcasts this Radio 1 for example, which creates synergy between the broadcast and print platform. 

Due to the large amount of writing, I would argue that this would most probably either be a double page spread within a magazine or a poster. The use of all the actors being presented makes it clear that these actors are featured and it also makes the poster seem more full and bright. Of course, Riz Ahmed is featured central, again creating that link in the film. The use of the pull out quote and star rating makes it clear to recognise that this film is highly regarded as a good film and the use of 'Plan B present' being featured within, again highlights the unique selling point of the film. The colour scheme is quite similar to the previous prints as there's these raw colours. The use of the orange could connote the heat within the society. The facial expressions are interesting within this poster too as the female characters are quite worried and sad, whilst the two male characters wearing caps are elated. This gives the audience a sense of the characters and what they are like, making the audience understand part of the characters before watching the film.

The use of the main protagonist in the centre of the poster makes it easily identifiable and also the font and formatting of the title again presents the brand in a recognisable way. The fact that it says 'featuring the brilliant new soundtrack composed  by Plan B' shows the director in all his greatness. 

The use of the words 'featuring the brilliant new soundtrack composed by Plan B,' creates clear synergy between the soundtrack and the film. The cross promotion between the two help to interlock and sell one another as music fans will be interested in the soundtrack and will therefore notice the film and vice versa. 

Print Platform

Men's Health Magazine

The target audience for this magazine would predominantly be aimed at men, the whole magazine revolves around this demographic and would most probably be aimed at the pyschographic group aspirers as they are orientated around body image. I think the core target audience would be the 18 - 30 year old age bracket as the younger market would be more self conscious about their body image and would also be more likely to change. Through the use of Plan B in this article, it would appeal to the younger demographic as they are more likely to be interested in him.

The article not only entertains the reader but also informs them about his routine on slimming down. In terms of the uses and gratifications theory, Men's health's main aim would be surveillance as the magazine provides the reader with information about dieting and things that would help them in their day to day lives.

It is quite a stereotypical interview, the interviewer asks a series of questions, mainly focusing on the primary subject that would interest the reader (dieting), and then Plan B replies very naturally. The questions and answers are surprisingly quite short and to the point, there's a brief introduction which promotes ill Manors, but other than that the short answers are quite conventional for interviews as readers like to read a concise paragraph about the topic that interests them. Due to this being a magazine which aims at the gratifications of surveillance, the reader would not want to read loads anyway, therefore this is concise and easy for the targeted demographic.

The headings used, (On so and so) would interest the reader as we get to know about different aspects of Plan B's diet and his lifestyle in general. It is split into small chunks, which makes it easy for the reader to keep reading without getting bored and without having to think too much about the whole interview.

This interview is quite similar to the Radio 1 interview as he mentions his lifestyle when talking to Fearne Cotton. They talk about how he was dieting and how his lifestyle has changed after ill Manors; using this to promote his film works really well as this sort of synergy is created between his lifestyle and diet and then his film promotion simultaneously.

NME

The core demographic for NME would be the youth and young adult market from around 15 - 30. The history behind NME is interesting as it was first devised as a punk rock magazine, therefore the brand loyal consumers would still be interested with this magazine. However, hip hop and rap has soon been involved within the magazine, creating a much wider audience and targeted demographic; predominantly I think in terms of psychographics, the magazine would appeal to explorers as the whole magazine revolves around individualism as these artists act as role models for young people.

I think the magazine is about entertainment but also focusing on personal identity as these young people learn from these artists as they are seen as role models. The youth feel the magazine makes it appeal to the younger demographic as they have famous celebrities, which are popular with the urban culture and the youth culture in general, which make them feel part of a group.

The use of the pull out quotes are particularly interesting here as Plan B is focused on as having a political opinion about the conservatives and David Cameron in particular. The fact that the interview is headlined, 'Plan B attacks David Cameron' already links into the youth culture as the youth would not necessarily be interested in politics and would probably not feel influenced or inspired by political matters, therefore the use of the verb 'attack' and the whole interview just having a fragment of political debate involved suits the targeted demographic and would appeal to the audience, which is similar to what Men's Health magazine do too. This interview is almost like a summary of the interview and hasn't been layed out in the same way that the previous magazine had done and in this one embedded quotes are just used; this sort of style is common for magazines that do little features of an artist.

The fact that Plan B talks about his film and the film is described most of the time would intrigue the reader as they would most likely want to watch the film as it is quite relatable for youths. I think the narrative is strong in terms of Plan B wanting to make a difference and having political views.

There is this cross promotion between the music and the film for ill Manors and the fact that he is being featured in a music magazine is particularly important as the readers would be interested in his music, so the use of promoting his film through this is a clever way of highlighting to the readers about the release of this film. This interview also contains expletives, which is very similar to the SB.TV interview and the use of his dialect there is similar to the way it has been written here; this would have been done to capture the essence of Plan B himself.

The Guardian 

The typical Guardian reader would be quite young and affluent. According the the Guardian newspaper themselves, they believe that their core readership consists of "urban consumers with a keen sense of adventure when it comes to trying new products and experiences." It is explicit to then see that the link between this and the definition of an explorer is almost exact, therefore the pyschographic group that majority of The Guardian's readership would belong to, would be explorers. It is also a left wing broadsheet newspaper, therefore would focus on socialist ideologies rather than conservative. 

The interview not only entertains the reader, but it also informs them about Plan B's life and the difficulties he faced when he was growing up. This allows the reader to identify with Plan B and feel some sort of emotional connection with him, creating personal relationships. This style of interview would interest a Guardian reader as they would be interested in his lifestyle as well as his film and would want to know, or 'explore' more about Ben Drew as well as Plan B. 

Very similar to the NME interview, this one is layed out like an article that involves embedded quotes instead of the clear cut question and answer format that was present within the Men's Health magazine. The use of the longer paragraphs is common for a newspaper in general and this would be common for the consumer, when reading a print of this kind. We get a sense of Plan B's history and childhood in this interview and it is something that we would expect from a newspaper as we would expect these sorts of journalists to be more in depth rather than as casual as the previous two. 

I think the narrative of Plan B is what keeps the reader intrigued as he as an individual is so complex and intricate that there is so much to explore with him. The fact that every paragraph tells a different story of his life helps the reader understand Plan B as Ben Drew rather than an artist and a director. The fact that he uses this as a tool to promote his film is a clear promotional technique which causes the reader to sympathise with him, understand him, and therefore want to watch his film. 

As already explained, I think the use of this sympathetic piece would cause readers to watch the film and listen to his music because he explains why he did what he did and why he wanted to do it and we can understand that he is passionate and dedicated. This technique would therefore help to cross promote both his album and his film. 

Daily Mail 

The Daily Mail is a tabloid newspaper, which is targeted mainly at the middle class demographic. The readers would predominantly be conservative as it is a right wing newspaper. In terms of psychographics, I think the core group that would read this newspaper would be succeeders as they seek control and are more conservative rather than socialist. 

This article is on the opposite end of the spectrum compared to the other articles and I think it is there to mock the film and entertain the conservative reader to take a negative view on the film. This would be expected due to Plan B disliking the conservative party, therefore a conservative newspaper would most obviously write a bad review of the film. This article would almost create moral panic within the readership as the readers would believe that this is something that could cause more riots as he is protesting against the government. In terms of the uses and gratification theory, the newspaper aims to provide information, so surveillance. 

The use of the derogatory terminology is quite conventional for negative reviews and the use of the puns and satire make the whole article seem more sarcastic and irrelevant as an artistic film. This is particularly interesting also as the reviews within the article reveal that their own readership dislike the review and actually most do not agree with this opinion. 

The conservative reader would be interested in the mockery presented throughout the article; there is not one sentence which portrays one positive opinion on the film or on any of the characters presented as they do not highlight any of the emotional connections or sympathy that we are supposed to feel, instead they use derogatory words to describe the characters.

The fact that this article was so negative would perhaps influence and downgrade the film, however the trailer of the film has been embedded within the actual article, which is again very interesting as the reader can then gain their own opinion about what they actually think of the 2 minutes presented. I think even though this is bad publicity, it is still publicity for Plan B, as the conservative reader may want to see how bad it is for themselves or feel more intrigued to want to know what makes it so bad, which could therefore even publicise the film more so.

ill Manors: Broadcast

DVD Extras

Plan B's Intentions

Plan B's intentions were to explain why certain things happen. He wanted to "challenge the misunderstandings of youth." Plan B wanted to make normal people understand that there's a reason behind why people start selling drugs or shoot someone and that it's not pure evil but there are underlying issues that people don't understand; Plan B wanted to make them understand through this film.

The Production Process

Plan B initially wrote a 20 page script for a short film that he intended on making, however was told to cut this down to 5 pages as they only had 1 night to film. He then realised that he could make this into a music video which told a story, so then made 'Business Woman,' with Ed Skrein. It was extremely low budget and there wasn't even a backing track instead a beat boxer. Plan B then realised to make his film successful he could make a longer version of what he had been doing, so decided to make ill Manors on a mico budget of £80,000 and got very little funding from Film London. He chose real life youths who had come from a troubled background because he wanted to achieve realism.

The Target Audience

The film was not only aimed at youths but at everyone and especially the people that were not at the riots and do actually believe the stereotypes of the youths. Plan B's aim was to subvert the stereotypes that people had of the youths and he wanted to change their ideologies and alter them and also make people understand that there are reasons behind everything. So predominantly, although the film would appeal to young adults and the youth demographic, it is aimed at those people who are not from that background to provide an explanation.

The Success

Plan B wanted the audience to feel something for the characters and to identify with them and understand them as characters. The cinematographer, in the documentary, said that the film aims to show that there is "hope out of hopeless situations." The film achieves this message and shows that there are reasons behind everything that we do and I think Plan B successfully showed this through his film.

Broadcast/Online 

SB.TV 

SB.TV is a multi-faceted company, which was founded by Jamal Edwards, who is a young person and the whole YouTube channel is run by young people. The aim of the company is to spotlight upcoming talents such as rap and grime artists.

Audience Appeal

The channel is targeted at the youth demographic and therefore the use of the explicit language and the colloquial language will appeal to the audience as they will understand and want to watch it. The camera follows Sean Sagar as he goes to interview Plan B, acting as if he cannot be there and it isn't planned, which adds humour as he is very relaxed and natural; it would therefore make the targeted demographic feel at ease when watching the video and therefore relate to the clip as they speak in the same dialect and can understand their 'banter.'

Plan B Representation 

Plan B is represented as a hard working, 'normal,' genuine man. He is very natural and he doesn't have a front on him, he just acts naturally, almost like he is just talking to his friend rather than someone interviewing him. His dialect is similar to the interviewer's and would again suit the targeted demographic. Plan B is seen as a motivated man, someone who is determined and passionate about his work and we can tell this from the fact that he's hardly been sleeping and he's just been putting in all his effort into his work, revealing his complete dedication for ill Manors.

Television 

The Jonathan Ross Show 

The Jonathan Ross Show is a chat show, which airs at prime time and is a very mainstream programme, broadcasting on ITV. It is hosted by Jonathan Ross himself. There has been a lot of controversy about Jonathan Ross and also Russell Brand as they phoned Andrew Sachs, claiming that Brand had had sex with his granddaughter. The BBC cleared these offensive messages for broadcast, however Sachs complained about this and both Jonathan Ross and Russell Brand were suspended from the BBC.

Target Audience

The target audience for The Jonathan Ross Show is clearly mainstreamers as the show airs at prime time. It would be predominantly aimed at the more mature audience member, presumably middle aged and working class, due to it being a chat show. Plan B adapts himself accordingly to suit this target audience as his use of colloquialisms are much more limited and he takes his time to think about what he's saying before he says it, almost like he needs to be conscious of his words. I also think that because Plan B was being interviewed on this prime time show, I think the target audience for this particular episode may have broadened to the younger demographic and especially his fan base as they would want to hear what he has to say.

Audience Appeal

The idea of the uses and gratifications theory applies here, as chat shows and talk shows relate to diversion and personal identity. The audience would want to escape from reality and just listen to another person's life for entertainment purposes; they would also think of these certain celebrities as role models and may learn new things from these people. Jonathan Ross also interviews a variety of different celebrities, from singers to actors, and the fact that they're all quite different and have different experiences appeals to the audience.

Plan B Representation 

He is represented as quite a serious man here, he doesn't interact with Jonathan Ross personally and doesn't really try to create this funny relationship dissimilar to SB.TV's interview and I think the reason for this is that the predominant target audience would not necessarily be aware of Plan B's work and therefore he may want to be perceived as an intellectual with a passion rather than another young rapper trying to make a difference. He speaks passionately about how the government are not doing anything to change the media's manipulation of young people and he speaks from his heart, showing complete passion within what he does. He takes his time to string his sentences together and come across as a dedicated individual.

Radio 

BBC Radio 1

It aired first on the 30th September in 1967 and was very popular during the 1970's. The target audience for the radio station then peaked as the audience disliked the fact that the airtime was shared with Radio 2. In the first 3 months of this year the radio station had an average of 9.7 million listeners a week, however now it has the lowest audience listening ever. The average listener is middle aged yet Nick Grimshaw's aim was to attract the younger demographic, however this is still not working.

The Target Audience

As already mentioned, the target audience now is the younger demographic, however the average listener is aged 32, according to a Daily Mail article. There was a YouTube channel launched in order to attract the 15-29 year old age bracket, however this was not successful as the station boss has confirmed that the average listener is still middle aged.

ill Manors Promotion 

Plan B promotes the struggle for shooting ill Manors and how he did not have the budget to film ill Manors and how hard it was to get it off the ground. He talks about his dedication and how he is so passionate to tell the story he wanted to tell. He talks about how he needed to "trust people" and how he only really had "one opportunity to pull it off." He says that it's an "art form he loves." Simply, by Plan B being on Radio 1, he has promoted the film and soundtrack to the mainstream audience and to a wide audience listening base.

Plan B Representation

He has again been represented as a dedicated character who has been hard at work. He talks passionately about the young people and how he wanted them to be part of the Olympics. He also ends the interview by saying "no rest for the wicked" and therefore this conveys his hard working attitude to work hard. In all 3 media platforms he has been presented as such a passionate man, who wants to clearly make a change. Fearne Cotton acts very naturally whilst interviewing Plan B and tries to talk in a dialect that is both suited to the listeners and Plan B, and he reacts to this positively and speaks quite naturally, without as many colloquialisms as in SB.TV but still acting quite genuine within his approach.