The ill Manors brand is clearly themed on the website. The use of the urban colours and the gritty feel it has relates to the genre of the film and the brand as a whole is quite raw and gritty. The 'logo' itself for ill Manors is consistent and appears across many media platforms, which helps the audience recognise the brand. Also the use of Ben Drew being iconic as the director, is part of the brand and appears as the USP of the brand and the most iconic part of the film.
The use of the words 'buy now' are seen a numerous amount of times, which would encourage an audience to buy the film or the soundtrack. It is clear and noticeable to see that the product is available on DVD, blu-ray and on-demand, which makes the audience aware that they are able to buy ill Manors. The use of 'ill Manors buy now' written in graffiti makes it appeal to the core demographic and relates to the theme and genre of the film due to the rebellious connotations related to graffiti. It is also very subtle as we are not being forced to buy the film but it looks more as a visual aspect of the website rather than a promotional technique. The hashtag #illmanors is again very subtly shown but in a visually stunning way as it is almost embossed into the brick wall. The use of this hashtag will appeal to the audience as they will interact with them through twitter, through the hashtag. The use of the links on the left hand side of the website also helps an audience member to interact with the brand and buy products, through the use of the links.
Immediately, Plan B's tweets are shown and highlighted on the top left of the website, which is the first place an audience member would look. This highlights the social interactivity an audience member can have as they are able to keep updated with Plan B's tweets and also interact with it by retweeting, liking or replying. The site also uses hashtags to add to the design and to Twitter. The use of the countless number of tweets presented in a box format, almost randomly, adds to the whole visual design of the website as it looks almost like a forum itself. In terms of aesthetics it looks appealing as it is all quite random yet still within boxes so quite neat simultaneously.
The statement on ill Manors relates to Plan B's TEDx lecture as when he was passionately speaking about ill Manors the film, he mentioned the reasons behind creating the song ill Manors and this is exactly what is written on his website. To some extent I do agree with his claim that he 'wont justify the riots' as I think that it is not his duty to justify the matter. However, due to the fact that he is speaking so publicly about the issue I think that it some aspects he should be able to justify himself.
In today's generation I think the easiest and most accessible means of interactivity is social media. I think that due to the accessibility of downloading applications and being able to quickly interact with things through a smartphone makes it a much more up to date and current thing. The good thing about social media is that people can be exposed to the promotions easier, through advertisements and through retweets and word of mouth. It is a much simpler way to promote a film as the website cannot be found through the internet as simply, whereas a wider audience will be exposed to the website and to the film through social networking platforms, such as twitter and facebook.
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