ill Manors: e-Media Social Media

ill Manors Facebook Page 

29,885 likes 
The header is clear and promotes ill Manors' DVD. The prominent and most used/recognised poster has been used as the header and we can clearly see Riz Ahmed as the central protagonist of the film. It clearly says 'OWN IT NOW ON BLU-RAY, DVD DOWNLOAD AND ON DEMAND.' The use of the capital letters and how this is the first thing a user would see makes it iconic and impressionable. Also, the main icon for the Facebook page is simply a black and white logo, which makes it easy to understand and know what it is. The fact that it says 'ill Manors a Ben Drew film' in the icon exaggerates the USP of the film. The fact that Plan B is the director is highlighted and would therefore create further hype about the film.

The use of the prize element would appeal to the younger and youth demographic as they have the thriving urge to win things as young people are stereotypically very competitive and have an ambitious drive. The use of having the opportunity to win something would appeal primarily to the psychographic group strugglers as they try to find hope. I think posts like these are particularly appealing for the ill Manors younger demographic as they simply want to feel as though they have won something.

 This is a great opportunity which would appeal to several young people and gives them the chance to do something that they never thought they could do. It really emphasises Plan B's campaign and what he aims to do as he really helps to provide young people with opportunities. This also creates synergy as the BFI would promote this event and also this ill Manors page is also doing the same thing; this would create further exposure about the event to more young people. 

 This post is again similar to the first as it is a competition post. However in this case, the winner would win signed merchandise and blu-ray copies of the DVD, which would entice an elder audience as they may value the signed merchandise as well as the better quality DVD. The use of these competition posts again entices an audience into becoming part of this ill Manors trend and becoming part of the whole campaign.

This question sparks a debate on Facebook and as seen through the first comment, people are voicing their own opinions and debating within Facebook. The use of posing a direct question and asking these users what they think causes a great hype an a great amount of user generated content as the younger demographic love to voice their opinions on subject matters. The fact that this quite a serious question, one that sparks a debate within Plan B itself, creates controversy but also a positive representation of the artist as a protest rapper. It would almost make the audience feel as though they are listening to meaning and not just simple fruitless rap.

This post is a shared post from Plan B's individual Facebook page. The use of intertwining and weaving Plan B in and out of the ill Manors Facebook page is very important as film lovers would therefore be able to click the link to be exposed to his music as well as the film content. This would appeal to the youth demographic as they would want to listen to Plan B's soundtrack and watch the music videos too, so this allows the audience to keep updated with Plan B also.





iTunes 
Through the Facebook page there is a link to the soundtrack through an iTunes link. This gives the audience an opportunity and an easy way to listen and essentially buy the soundtrack without being forced into buying anything. The fact that a user can easily download the soundtrack makes it efficient and creates synergy as these two platforms are connected.

Print - NME
The use of the screenshot of the cover of NME's magazine creates synergy between the print platform and the e-media platform as the targeted demographic may then be interested in wanting to read the article focusing on ill Manors and this would therefore promote NME as a magazine and the article about the film and soundtrack within.

YouTube
The most prominent use of synergy is through YouTube as the film trailer is linked and also all of Plan B's music videos. The use of this mainstream site would help the audience to quickly identify the link and find security within clicking on the link to watch further videos and suggestions.

As already mentioned there are several opportunities on the Facebook page to win prizes and these opportunities would appeal to the targeted demographic due to their thriving ambition to succeed and be very competitive. It would primarily be interacted with by the psychographic group strugglers as they may want to find some sort of hope within this competition and thrive to win something. This audience interaction would cause more people to be part of the hype and be involved within the ill Manors trend.
The use of the questions again create audience interactivity and would encourage more voices to be heard and more debates to be made. The use of these comments would also create different opinions for other people, some being positive and others being negative, on a whole being a very positive movement as the audience that would be interested in keeping up to date with such as site would stereotypically like the content.

 The page cross promotes the film through IMDB and Amazon as they encourage users to rate the film on these sites. The fact that these are well known and acclaimed institutions would make the audience feel comfortable with rating on these sites and feel part of the whole ill Manors franchise as they are able to voice their say and rate the film themselves.

The use of the simple links here make it easy for the audience to quickly click on a direct link to buy the DVD or blu-ray copy or even the soundtrack on iTunes. The use of this cross promotion helps to increase sales and helps to create awareness about the franchise. The audience are able to own their own ill Manors copy and soundtrack album through other websites, which encourages them to click these links through Facebook.




The use of synergy here promotes the iTunes Festival through Facebook. The core demographic would stereotypically be interested in music festivals and concerts as it something that generally creates a lot of hype, therefore the use of the page promoting the iTunes Festival and the fact that Plan B is going to be there promotes the institution of the festival as well as Plan B's soundtrack.

In May the institution released a lot more content and posted and shared the trailer a countless number of times through Facebook. The advanatage of reposting something a number of times causes a user to eventually click on it and be more interested as they care continuously seeing the same thing. The use of photographs and little shots from the film help tease the audience and show them a visual of the actors and the characters. There are also photographs of Nick Sagar topless, which would interest the female audience and therefore shows the gender balance that Plan B aimed to possess within the film. The fact that there are Facebook promotional offers available and many tickets and free exclusive offers limited to Facebook makes the whole page seem all the more exclusive and more interesting as the audience would want to be one of the first people to watch ill Manors. 

ill Manors Twitter Feed 

The use of the ill Manors logo is presented clearly as the Twitter icon, which would allow an audience to recognise the brand and the film itself. The icon almost seems like the cropped part from the main film poster with Riz Ahmed. The use of the iconography of the gun would again help the audience identify the brand of the film and the genre as being urban. Through the profile, we can see that there are links to buying the DVD and other merchandise, which helps to promote the brand. There are also a numerous number of tweets all relating to the brand and helping promote either; the release of the film early on when the twitter feed emerged; or promoting the selling of the film as a DVD or blu-ray copy. 

#iLLManors 

#PlayingWithFire

#TAGLONDON

#HMVSigning

#JonathanRossShow

Ed Sheeran tweeted about how good the film was and how he recommends everyone to see it. Ed Sheeran is an artist who emerged from the bottom, similar to Plan B and also has a similar upbringing, which would appeal to the audience as they would understand this and feel as though Ed Sheeran's opinion matters. 

TOPMAN is also retweeted by the ill Manors twitter page. This would appeal especially to the male demographic as they are quite a mainstream brand, which a young urban male would stereotypically be appealed by their clothes. They are also noticeable as a big brand name as we are all aware of topman and therefore would be interested in their review. Also, the fact that topman are interested in ill Manors and Ben Drew reinforces the 60:40 gender split as the core target audience would be males. 

Ed Skrein has also been retweeted, which is very understandable as he is one of the main actors in the film. He promotes the film through his own twitter feed, which would appeal to the ill Manors audience as they would be interested in the characters and actors of the film but also because Ed Skrein is a rapper and he may interest a substantial amount of young people too. 

They have used pictures of the red carpet and the actors on the red carpet to promote the event and the release of the film. They also have a picture of a critics review in a newspaper to show that they have good reviews in newspapers as well as magazines. There is also an Amazon review, which is titled 'Shakespeare is dead: long live Ben Drew,' highlighting the success of his reviews. There are also pictures of the release date of when the film is out on DVD and also HMV signing photographs. 

The use of the image would help the audience to identify and visualise the Tag London campaign and also understand it as a whole. The use of the retweets direct from the Tag London twitter feed also would prompt users to click on their profile and understand more about the campaign itself. The core audience would be interested and appealed by this due to the picture showing the hologram graffiti, which would appeal to the younger demographic. 

This retweet of Plan B helps to promote the film as for one, Plan B is being promoted as a brand through his promotion on his own twitter feed and also the use of the poster of all the characters. The use of the striking picture would be easily seen by users on twitter and would therefore appeal to an audience as they would notice the tweet easier. Also the use of the capital letters 'in cinemas everywhere' helps the audience to identify that it is easy to access the film in any cinema.

The use of the star ratings to promote the film is a technique that would make an audience feel more comfortable to watch the film as they have been given good reviews and great star ratings. The fact that The Financial Times gave the film a 5 star rating would also promote the film positively and help sales and promotion.


The technique of winning tickets and promotional offers, promotes the film as more people would want to go and see the film and be part of the promotional offer as they would want to win the prize. This would help promote the film as more people are also likely to retweet this, which is true as seen in the screenshot as they have the most retweets out of any tweet on the twitter feed.


The use of the picture again makes it easier for the audience to identify the tweet and want to rewteet it too. The link to facebook creates synergy as there is cross promotion between the different social networking platforms. The fact that there is also a link to the pre-order also creates synergy as users are able to pre order the DVD and this promotes the release. 




The words 'limited edition' would intrigue the audience as it appears rare and unique, this would help promote the film. The link to Amazon also shows synergy as there is a cross promotion between Amazon and twitter.

The link to facebook again creates synergy and also the fact that there is something for a user to 'check out' makes them intrigued and interested as they would be intrigued to find out what it is about. Also the use of the hashtag would help to get the promotion of the film trending, which would make a wider audience notice it.


ill Manors Instagram Page 

There is no actual ill Manors instagram page, therefore the use of user generated content helps to promote the film.
It has encouraged the fan base to post pictures of the film and most recognisable, film posters. There are also around 7000 posts with the hashtag #illmanors, therefore shows that the fan base is wide and that many fans are promoting the brand itself through instagram.

This is an effective post that creates synergy between the film and the soundtrack. The use of the screenshot of someone listening to the song helps their followers understand Plan B as an artist and promotes his music to a wider and diverse audience.

The image still from the film helps to promote the film as the audience would get a chance to get to know the characters or want to know the characters. The use of this image also has a lot of iconography, which would help an audience understand the genre as the stereotypes of gang violence are clearly identifiable through the black youths, the caps and the chains.

The album cover also promotes the soundtrack to an audience and would also create synergy as people would understand that there is also an ill Manors film, alongside the soundtrack. The logo is clear here and the brand is clearly identifiable, which help promote the film.



The hashtag #illmanors is consistently used through all social media platforms. The use of this simple hashtag helps to identify the film. It is important to have a consistent hashtag and one that is recognisable in order to make it easy for audiences to find other user generated content or other information about the film.

The use of the ill Manors film being shown on BBC two creates synergy between the BBC channel as the TV channel would cross promote the film as it can be streamed through the on-demand channel. This would help the film as it is accessible to a wider audience and can be exposed through the channel.

The album cover and the CD would help promote the film and promotes both the soundtrack and the film as more of an audience and fan base would listen to the CD and therefore want to understand the story through the visual aspect of the film.



There is synergy between this picture and the music video as it is image still from the ill Manors music video. This promotes the film through the soundtrack and specifically the song ill Manors.






YouTube - planbuk Channel 

The header of the YouTube channel clearly represents ill Manors as a brand through the music and has many logos from iTunes, Atlantic Records and star reviews too. The use of the music videos helps to promote the soundtrack of ill Manors and would increase the fan base as music lovers would be interested in listening and watching the music videos.


There is cross promotion between the soundtrack and the links to the trailer for ill Manors. This creates synergy as the music fan base would then be exposed to the ill Manors film and want to watch the film through the soundtrack. There is also a video of the Radio 1 Xtra interview, which creates synergy between Radio 1 and YouTube and the film itself as they are all promoting each other.

There are links to twitter, soundcloud, facebook and iTunes. The fact that there are links to social networking sites helps to promote the film through Ben Drew, the director. The link to iTunes and SoundCloud helps to promote the soundtrack of the film. These social networking platforms create synergy with the YouTube channel as there is cross promotion between all these sites.