- Plan B has no respect for authority
- The youths that came from dysfunctional families didn't think that they belonged in society
- They listened to rap artists because music guided them
- Plan B was influenced by this and although in rap they romanticise gangsters and gang life, he didn't want to glamorise gang culture but instead portray the harsh reality
- CHAV - used to mean child and Plan B used to like being called it by his dad
- used to label and ridicule underclass
- openly call people chavs, he thinks it is no different from being prejudice about sex or race
- youth demonised by the media
- the derogatory words "beat them into apathy"
- soon accept that they're not part of society
This subject is quite close to Ben Drew due to the fact that he grew up in a council estate and therefore knows how it is to be judged this way by society. Plan B's beliefs are that youths in general who live on estates are associated with the word 'chav' and therefore society does not have any concern whatsoever for these citizens. "Council Housed And Violent". This is what Plan B thinks 'chav' now means due to the stereotypical ideologies of youths living in council estates. Plan B therefore states that this is wrong for society to look upon others, living in poor conditions and part of the underclass, in this way. He feels that newspapers continue to show articles which emphasise the problems with the youth but are exaggerating certain points and stereotyping all youths to be rebellious and uncivilised.
Plan B knows what these kids have been through and feels that society just ignores these people who come from dysfunctional families as they are stereotyping them with negative ideologies. He also believes that in society if a youth is being labelled as a 'chav' then they will conform to this stereotype - 'Ill Manors says if you stereotype people as socially worthless then they will grow into those stereotypes.'
The target audience for TEDx talks are fairly varied and diverse, usually involving a range of leading professionals in the industry and people interested in the subject matter. Due to the talk being a lecture majority of the audience will consist of the elder, more mature demographic, who would want to take some sort of information away from the lecture. In terms of psychographics, majority of the audience would most probably fall into the mainstreamer category as the mainstream audience would attend these lectures in order to gain knowledge of particular topics. The fact that an elder mainstream demographic makes up the audience for Plan B's TED talk shows the opposite end of the spectrum in terms of his usual 'listeners,' as these would be youths and young adults.
Plan B believes that the media demonises the youth, in newspapers for example. He believes that by stereotyping the youth as 'chavs' it causes them to be "beaten into apathy" due to the derogatory terminology that they're being labelled under. The media use this stereotype in order to create moral panic so that they read their newspapers. This therefore makes this opinion not really theirs however as they are kept on told this, it starts to make an impression on them therefore beginning to believe it.
According to Stanley Cohen, a moral panic occurs "When a person or group of persons emerges to become defined as a threat to societal values and interests". Those who start the panic when they fear a threat to prevailing social or cultural values are known by researchers as 'moral entrepreneurs', while people who supposedly threaten the social order have been described as "folk devils".
Moral panics have certain distinct features such as concern. There must be some sort of awareness that the behaviour of the group or category is associated with some kind of negative impact on society.
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