LR

Codes and conventions would be similar in order to identify brand identity and within Ill Manors, the branding is extremely familiar and recognisable. This would help an audience understand and clearly identify the brand. Throughout all three media platforms, the same typography is used, the bold white typography, which connotes the tower blocks and signifies the urban social realism that is being explored within the film. The protagonist of the film and the film stars are shown in order to create audience appeal; Riz Ahmed is the most recognisable character and therefore promoting the film through him would work to their advantage. This is a convention used in film posters to create audience appeal and is particularly the case with Hollywood blockbusters as this would create hype for the audience. For example, in The King's Speech, Colin Firth is clearly shown as the main protagonist through the media platforms and his co star Helena Carter Bonham is also shown as they are critically acclaimed actors. This would help to promote the film and make the audience feel comfortable watching the film. The main selling point for Ill Manors is the director himself, Plan B, who is a rapper. The promotion of the film is mainly promoted through Ben Drew himself and this is similar to A Field In England as Ben Wheatley promotes the film through himself as the auter of the film. This would help an audience feel more comfortable watching the film as there is audience recognition with the actors or the director. Although Plan B is a first time director, he has a major fan base through his music, therefore cross-promotion and synergy works to his advantage and also due to the film being targeted at the youth and young adult demographic, the e-media platform helps to cross promote the film through all media platforms and also through user generated content.