Cool Brands

YouTube 

YouTube is a video-sharing site that focuses on everything as anyone can post videos on there. All of Dyer's lines of appeal can be associated with YouTube as everything is on the site. The site itself is very diverse and varied. I personally like YouTube because it helps me with literally everything and anything as there is so much on there; music is also easily accessible on YouTube, which was one of the main reasons why I use it. 

Rolex 

Rolex is a luxury brand, predominately aimed at the upper class demographic due to it's unbelievably high priced watches. It would fit in with Dyer's line of appeal, rich, luxurious lifestyles and would also fit in with successful careers as the wearers and buyers of a Rolex would most likely have a high earning job. They would also be seen as very rich as they are willing to spend so much on a watch. I like Rolex simply because I love watches and I think their manufacturing is very stylish and beautiful.

Netflix 

Netflix provides on-demand media, from films to documentaries. The site itself appeals to everyone due to it's diversity, similar to YouTube. The main reason for this is because it has something for anyone and everyone. I like Netflix because I am able to watch anything at any time and quickly find a film to watch. 

Bose 

Bose is a brand that appeals to music lovers as it is such a well-known brand. Dyer's line of appeal, self-importance and pride can be associated with Bose as when you buy a Bose product you feel more important simply due to the brand name. I love listening to music so I like brands that provide high quality audio but also look stylish and cool, just like Bose. 

Sony 

Sony is such a diverse brand, specialising in technology. It is such a well-known brand that is also reasonably priced and provides great quality technology. Dyer's line of appeal happy families could be applied with the Sony brand as technology in general brings people together and Sony can help doing this. I like Sony because it is classic, it has built up a great reputation over the years, which makes it clear to me that it is a good brand. 

I think these 5 brands were part of the top 20 coolest brands because they are so reputable now, especially with young people. If you were to wear a Rolex watch you would be unbelievably cool as it is something that not everyone can afford and is something you would desire. If you were to have Bose speakers and a Sony TV you would be considered cool because they are also such reputable brands that everyone has heard of and everyone wants. Everyone uses Netflix and YouTube, if you didn't use the sites you would be seen as quite odd, therefore they have to be cool for people to want to use it and people to have to want to use it too.